Notorious B.I.G. (Business Instead of Game and, since his death, Books Instead of Guns), was a popular rapper of the mid-1990s.
His career was overshadowed by the Bad Boy/Death Row Records feud during his life, but following his death in 1997, The Notorious B.I.G. has been celebrated as a hip hop legend. He is remembered for his talents in storytelling and freestyling, and his easy to understand yet complex flow. He is widely considered to be one of the best rappers of all time by his peers and fans.